IBEF Design Concept to represent Brand India 2015 - My GOV

• Design Concept to represent Brand India has been launched by India Brand Equity Foundation (IBEF) so that interested people can give creative inputs through which India can be represented in overseas fairs and exhibitions. The participant has to create an original design concept for projecting India at overseas trade exhibitions.
  • IBEF is a trust established by Department of Commerce, Ministry of Commerce & Industry, Government of India.
• The main reason behind the launch of the contest is to promote and create awareness about the Made in India label in markets overseas and to make people aware of Indian products and services. 
• The objective of the exercise is twofold:
  • To project India prominently at overseas exhibitions and highlight it distinctly
  • Bring synergy/consistency of design
• The entries need to be submitted by the means of ‘MyGov’ platform and the winners will be awarded with Rs 25,000.
• The entries for Design Concept to Represent India will be accepted till August 15, 2015 and the result of the competition will be announced on the official website.

Design Concept to represent Brand India Reward

The winners of the Design Concept to Represent India  will be given the following prizes:

• First Prize: The winner of the first prize will be awarded with a Cash prize of Rs.25,000.
• Top Five Shortlisted candidates: The Top Five Shortlisted candidates will be awarded with Rs. 5000 each.

Design Concept to represent Brand India Application Process

The Applications for the Design Concept to Represent India will be accepted only by the means of the ‘MyGov’ platform, no other mode of submission will be treated as valid. The details of the application process are as follow:

Mode of Participation: The Applications are to be submitted by the means of creative corner section of ‘MyGov’ portal.

Specifications of the element to be designed

• Theme Design
• Stall Fascia : 12 ft (L) x 2 ft (H)
• Pillar : 10 ft (H) x 2 1/2 ft (W)
• Backdrop: 20 ft (W) x 10 ft (H)
• Standee: 6 ft (H) x 3ft (W)

Important Points

• The concept of creating design should be ORIGINAL for projecting India at overseas trade exhibitions
• The design concept should be bold and should bring out the India colours (tricolour).
• The country name India should appear clearly and boldly as part of design.
• The designs should be highly impacting and bold and should showcase contemporary India’s strengths across sectors.

Submission of Entries

The entries have to be submitted ONLINE through creative corner section of www.mygov.in

Design Concept to represent Brand India Selection Process

The selection of the winners will be done by the panel of judges appointed by the organizing committee

Judging Criteria:

• Creativity, Originality and Technical Excellence
• Simplicity, Artistic Merit And Visual Impact
• How Well They Communicate The Theme

Result: The result of the competition will be declared on the official website