Develop a Marketing Strategy & Win a Trip to Canada
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About Marketing Strategy Competition
Canada Marketing Strategy for students:
- The Marketing Strategy Competition is introduced by The High Commission of Canada in partnership with the Rotman School of Management (Canada).
- A brilliant opportunity for Indian students to avail a 10 day study trip to Rotman - one of the top B schools in Canada.
- In this competition two members as a team can participate
Theme of Marketing Strategy
The theme of the Marketing Strategy Competition is " Positioning Canada as a destination of choice for higher education and research among students in India.".
The participants have to come up their innovative and creative idea for the marketing Strategy.
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Marketing Strategy Competition Eligibility Criteria
Gender |
Both |
Region |
Global |
Class/ Age |
Indian Students pursuing Bachelor's degree in any stream
|
Details |
- Students of only Indian nationality can apply for this competition.
- Students currently pursuing a bachelor’s degree course in any stream.
- Including bachelor level students at IITs and NITs.
- Students or professionals currently enrolled in an MBA entrance preparatory programs such as CAT or GMAT are also eligible for the competition.
- Open to students of Indian nationality only.
Not Eligible to participate
Students currently pursuing MBA program, including the Rotman School’s program, cannot apply for this competition.
|
Marketing Strategy Competition Reward
Winning aspirants of the ‘Develop a Marketing Strategy & Win a Trip to Canada’ contest will receive:
- First Prize: 10 day Study-trip to Rotman – Canada’s top B-School. (visa rules are applicable)
- Second Prize: Rs. 20,000 cash
- Third Prize: Rs.10,000 cash
Marketing Strategy Competition Application form and Process
Application Process for Marketing Strategy Competition- Online submission is applicable only.
How to apply for the Marketing Strategy Competition.
Brief about the proposal to be made:
- Applicants can participate in form of teams and each team should only have two members.
- One team an send only one entry.
- Proposal must be made in form of a Power Point presentation consisting not more than 15 slides.
- Students have to give clear explanation/description for each slide in the notes section.
- Graphics if included, must be of low resolution and unnecessary animation must be avoided.
- The size of the file must not be more than 2 MB.
Matter of Facts to be mentioned in the proposal:
- There should be the brief analysis of current market trends in the “Study abroad” space in India;
- A brief SWOT analysis in terms of “General perception of Canada as a study destination in India”, should be given
- An action plan made for 5 years including short and long term strategies, should be mentioned
Marketing Strategy Competition Selection Process
Selection Process
- Selection would be made considering the screening process which includes two rounds:
- Round one- All proposals will be reviewed by expert panel considering the screened for compliance of eligibility and proposal rules.
- Originality of the content, creativity and practical applicability will be reviewed during the procedure
- Round Two: A notification will be sent to shortlisted candidates and they have to make a presentation in front of the audience on September 19,2014 in Delhi.
Results
Winning teams for the top three positions will be announced the same day.
Marketing Strategy Competition Contact Details
E-mail: delhi-academic@international.gc.ca
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